Digital for Business

Understanding digitisation for businesses


1. What is Digital Transformation?

Digital transformation is defined as the conversion of a business to the modern way of work. 

The transformation helps improve profitability,boosts speed to market for products and services, and leverages customer satisfaction into loyalty.


2.Why digital transformation

We currently live in the digital age. And 90% of businesses already do business in the cloud. However, digital transformation is more than just migrating your business data to the cloud—the true advantage of digital transformation leads to the growth of an organization.


3. The Benefits of Digital Transformation

The benefits of digital transformation are multi-faceted that range from increased productivity to ultimately improving the ROI of an organization. This depends on the business goals, strategy, transformation initiatives, and maturity level of an organization. Know the six key advantages of implementing the right digital strategy.

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On completing the module the learner will;

  • Understand the foundations and trends of digital marketing
  • Understand the emerging behavior of a digital consumer, with an emphasis on  post Covid-19 behavior patterns,
  • Understand how digital marketing tools work
  • Understand different ways of growing sales through digital Channels

At the end of the course, you will develop a digital marketing communication campaign tailored towards meeting real marketing and business objectives.


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