Integrated brand communications (IBC), is a program that provides a strong foundation to those wishing to progress or start a career in marketing communications.
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Who it is For
Entry to mid-level practitioners in marketing communications roles including client account management, digital marketing, media management, and brand management.
It is also great for creatives who want a broader understanding of marketing communications, especially if you have started or want to start an agency.Budding entrepreneurs who want to run a marketing services agency.
Consisting of 5 key units the program enables one to gain a full understanding of 360 brand communications. The units include:
IBC Units
Marketing and Brand Planning
why you?
Position your brand for a sustained competitive edge