The Masterclass

Data-Driven & AI Marketing Masterclass

The introduction

Picture yourself standing at the helm of a ship, navigating through uncharted waters towards a distant, glittering island. You know that your destination is where the  treasure awaits – a trove of loyal customers, higher revenue, impressive ROI and stronger brand recognition. But the seas are rough and full of surprises, and you’ll need all the tools and skills at your disposal to reach your goal.


In this  data-driven and AI  marketing master class, you’ll gain the tools and skills to navigate uncharted waters. Learn to collect and analyze customer data, use cutting-edge marketing tools and technologies, and craft campaigns that resonate with your audience. Through case studies and practical exercises, you’ll build confidence in your ability to tackle real-world marketing challenges and achieve business objectives.

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24 -25th May 2023

9am – 4: 30pm 


Investment : Ksh. 45,000 + VAT

The Takaways

key takeaways from the master class

  1. Understand the importance of data-driven decision making and AI in marketing and its potential to enhance marketing performance and ROI.
  2. Learn how to collect, manage, and analyze data to gain insights into customer behavior and preferences.
  3. Identify useful types of data for marketing, such as demographic, psychographic, behavioral, and transactional data.
  4. Familiarize yourself with marketing tools and technologies, such as CRM systems, marketing automation platforms, and web analytics tools.
  5. Develop skills to create effective marketing campaigns using data-driven  and AI approaches, such as segmentation, targeting, and personalization.


Franc Kabu

Digital & Technology Director, The Digital Monkeys

Managing Director, The Digital Monkeys Ltd.

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