Digital for Business
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Short Course
Digital For Business
The global digital transformation has pushed organizations, brands, and emerging businesses to adopt new strategies that enable better connections with a digital-savvy consumer.
Marketing teams and the overall organization strategy have to align with the emerging digital consumer trends defined by the use of digital technology today.
This course is designed to help businesses, marketing, and communication teams acquire digital marketing skills relevant to the ever-changing marketplace. Teams from different departments, including brand and marketing practitioners who need a working understanding of Digital Marketing because they will work closely with Digital Marketers, must take this program.
Delivery and Assessment
Delivery
Virtual classes + videos + case studies + group work presentations
Project work
Assessment :
A project based on a real case business scenario
Learning Outcomes
On completing the module the learner will;
- Understand the foundations and trends of digital marketing
- Understand the emerging behavior of a digital consumer, with an emphasis on post Covid-19 behavior patterns,
- Understand how digital marketing tools work
- Understand different ways of growing sales through digital Channels
At the end of the course, you will develop a digital marketing communication campaign tailored towards meeting real marketing and business objectives
Who is it for
Business owners, Brand / Marketing professionals, Agency professionals and early stage digital marketing practitioners.
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