Diploma in Professional Marketing ( CIM ) Level 6
This Diploma in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at a management level and carry out an essential and successful professional marketing role within the workplace.is
Diploma in Professional Digital Marketing ( CIM ) Level 6
This Diploma in Professional Digital Marketing will equip the learners with the knowledge, skills and understanding to support decision making within a digital context at an operational level.
Diploma in Sustainable Marketing ( CIM ) Level 6
This Diploma in Sustainable Marketing has been designed to give learners the opportunity to demonstrate their knowledge and understanding of marketing’s role in creating a sustainable environment.
Who we are
The Chartered Institute of Marketing (CIM )
The Chartered Institute of Marketing (CIM) is the world’s leading organization for professional marketers. It is the only professional marketing body that offers internationally recognized qualifications and can award the Chartered Marketer status
Chartered Institute of Marketing (CIM ) was founded in 1911 and supports 40,000 members worldwide with over 100 years of experience, Chartered Institute of Marketing (CIM ) has built and developed strong relationships with a vast network of employers, governmental bodies, and professional institutes across the world.
Why ISA
Benefits of ISA's Chartered Institute of Marketing (CIM ) Program:
- We have a high CIM pass rate of averagely 80% +
- We provide our students with exceptional industry exposure and opportunities.
- We have expert trainers with 10+ years experience in the marketing industry.
- We run classes through virtual interactive sessions, thus providing convenience. position
Chartered Institute of Marketing Level 6 Diploma in Professional Marketing
The qualification
Successful completion of the Chartered Institute of Marketing ( CIM ) Level 6 Diploma in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at a management level and carry out an essential and successful professional marketing role within the workplace. To achieve the CIM Level 6 Diploma in Professional Marketing, a pass in 3 chosen modules is required. Each module can also be achieved as a distinct, self-contained award
Modules
Aims of the module
This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.
Aims of the module
Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing marketing, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customers’ journey while complying with relevant legislation and regulation.
This module enables you to take a strategic approach to branding at a product/service level so that it is consistent with the corporate brand and impacts reputation positively. You will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. You will also be able to ensure the success of the brand through adequate resourcing and monitor and maintain the brand in the long term.
Entry requirements
One or more of the following is required to gain entry onto this qualification:
- CIM Level 4 Certificate in Professional Marketing or CIM Level 4 Certificate in Professional Digital Marketing, any relevant Level 4 qualification.
- Qualification in Integrated Brand Communications – IBC
- Professional practice (suggested 4 years marketing in an operational role / related field in the industry) and/or diagnostic assessment onto Level 6.
Who is it for?
The CIM Level 6 Diploma in Professional Marketing is aimed at the professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress in their career in marketing. Some typical job titles include marketing manager, marketing and communications manager, corporate communications manager and brand manager.
Chartered Institute of Marketing Level 6 Diploma in Professional Digital Marketing
The CIM Level 6 Diploma in Professional Digital Marketing will equip the learners with the knowledge, skills and understanding to support decision making within a digital context at an operational level. It is aimed at those working in an operational, supervisory or management role who wish to develop their knowledge of digital techniques and their application to a number of marketing related projects.
The qualification
Successful completion of the Diploma in Professional Digital Marketing will equip you with the knowledge, skills and understanding to support decision-making within a digital context at an operational level and carry out an essential and successful professional marketing role within the workplace.
To achieve the CIM Level 6 Diploma in Professional Digital Marketing, a pass in all modules is required.
Each module can also be achieved as a distinct, self-contained award.
Modules
This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.
For many organizations, adopting digital marketing has involved transforming aspects of their
practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing
Learning Outcome.
- Channel selection and customer insights : Assess the strategic options for channel selection & Understand relevant insights into digital customers.
- Managing channels : Understand how digital channels are managed effectively in practice & Define requirements for legal compliance in digital campaigns.
- Digital customer experience: Understand the customer journey & Develop plans to improve the user experience .
Entry requirements
One or more of the following is required to gain entry onto this qualification:
- CIM Level 4 Certificate in Professional Marketing or CIM Level 4 Certificate in Professional Digital Marketing, any relevant Level 4 qualification.
- Qualification in Integrated Brand Communications – IBC.
- Professional practice (suggested 4 years marketing in an operational role /related field in the industry) and/or diagnostic assessment onto Level 6.
The qualification
This module has been designed to give learners the opportunity to demonstrate their knowledge and understanding of marketing’s role in creating a sustainable environment. The module enables the marketer to explore key concepts of sustainability to gain a better understanding of the level of change that the organization can achieve and how marketing facilitates that change.
CIM Level 6 Diploma in Sustainable Marketing
Entry requirements
One or more of the following is required to gain entry onto this qualification:
- CIM Level 4 Certificate in Professional Marketing or CIM Level 4 Certificate in Professional Digital Marketing, any relevant Level 4 qualification.
- Qualification in Integrated Brand Communications – IBC.
- Professional practice (suggested 4 years marketing in an operational role/related field in the industry) and/or diagnostic assessment onto Level 6.
Who is it for?
The CIM Level 6 Diploma in Professional Digital Marketing is aimed at the professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing. Some typical job titles include: marketing manager, marketing and communications manager, corporate communications manager and brand
manager.
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