Bespoke Master Class

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Bespoke master class

ISA-Africa offers master classes for middle to senior level members of organizations and in-house teams. These trainings typically run with international speakers and renowned industry experts.

 

We have organized trainings for organizations such as National Bank, Densu, Redhouse, Multichoice among other companies. These trainings have involved creative teams, marketing teams, customer service departments, client service and sales teams.

 

 

Shared Value and the Advertising Industry

Masterclass on Brand Purpose in the Marketing Industry

January 26th & 27th

A report released by Kantar in  May 2021  revealed that Sustainability is Africa’s #1 untapped business opportunity in 2021. Now, more than ever, consumers expect brands to address the  issues they are facing as they run their business.  Brands attached to a purpose  beyond profit,  have higher returns because they attract those aligned to their purpose with least marketing efforts.

ISA Africa  in collaboration with Shared Value Africa Academy, based in South Africa, wishes  to integrate  the Shared Value  concept into its curriculum in order to create an understanding of what a purpose-led Shared Value focused organisation is, and  how we as Advertisers and Marketers can drive  that change.  

We will launch a master class that will be conducted on 26th and 27th January 2022. 

The key take-outs will be:-

  • Overview of  purpose and the importance of brands leading with purpose
  • Understand the competitive edge that differentiates Purpose-led organisations from others. 
  • Understand  and apply the Shared Value Framework to your brand

Register for the Masterclass by clicking the button bellow 

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