Susan Makau - Co-founder and Managing Director
word from your host
Why the Year in Review Matters
Right Now
February is not just another month on the calendar. It is the industry’s planning inflection point, when annual budgets are being finalized, research briefs are being drafted, and forecasts are being locked in.
The ISA Year in Review exists to give you one thing most leaders struggle to find at this stage of the year:
Clarity.
Instead of spending weeks sourcing reports, validating data, and interpreting trends in isolation, this session brings together trusted industry data, expert analysis, and grounded perspectives, all in one morning.
You leave with sharper insights, clearer priorities, and practical direction for 2026 and beyond.
This breakfast is designed for decision-makers who shape brands, budgets, and business outcomes.
- Marketing Directors & Managers
- Avertising & Communications Leaders
- Brand & Strategy Leads
- Pan-African marketing leaders responsible for growth and performance
If your role requires you to justify spend, guide strategy, or lead teams into 2026, this session is for you.
WHAT YOU’LL
Gain
By the end of the Year in Review, you will:
- Understand the key performance, media, consumer, and brand trends that defined 2025
- Identify what actually worked and what didn’t, across the marketing and advertising landscape
- Gain data-backed insights to inform your 2026 planning
- Hear practical perspectives from industry leaders who advise major brands
- Leave with clear implications you can apply immediately to strategy, budgeting, and execution
This is not a trend-spotting session.
It is a decision-making session.
The 2025 Year in Review is supported by leading organizations shaping marketing intelligence, strategy, and execution across Africa:
PAYMENT OPTIONS
These partners bring evidence-based insight, real market data, and practical experience, ensuring the conversation remains credible, grounded, and relevant.
MEET THE SPEAKERS
Panel 1
Speakers
Bridging the AI Implementation Gap: Strategy, Ethics, and the Future of Marketing Talent.
Francis Gachagua - SSA CEO - Onepulse (Speaker)
The Consumer Report Card.
Harun Muchai - Research and strategy manager - Reel Analytics (Speaker)
How to Guide your media investments for effective reach and prove unquestionable impact.
Barnabas Muya - Research and Audience Measurement Manager- Ipsos (Speaker)
Hybrid approach to media measurement for enhanced accuracy and insight
Fred Kithinzi - Founder and CEO- Belva Digital (Speaker)
Deploying AI at work: Turning AI into 2026's advantage
John Murunga - Regional Director - Geopoll (Speaker)
From Mobile play to Market power: What Africa’s Gaming boom signals for brands in 2026.
Miriam Waititu (Panelist)
CMO – Gigastream Media Tech.
Agyakwa Addo (Panelists)
Account Director- Kantar
Carolyne Kendi (Panelists)
Founder and CEO, CK Marketing and Coaching
Elizabeth Kibabu (Panelist)
People and Culture Director- Ogilvy Africa
MEET THE SPEAKERS
Panel 2
Speakers
Creative Innovation as an Economic Multiplier: Reimagining Brand Growth in the Tech-Driven Era.
Sandeep Madan - Chief Executive Officer: The Partnership Publicis.
Monicah Ndung’u - Chief Corporate Affairs and Partnerships Officer
Miriam Waititu CMO – Gigastream Media Tech.
Lorna Nyaga - Marketing Director, Kenya Tourism Board
Clifford Kinyua- Managing Director- Omnicom Media Group East Africa
MEET THE SPEAKERS
Panel 3
Speakers
The Young Lions’ Roar: Celebrating Kenya’s Next Path to Cannes
Key Outcomes
Why
ISA Africa?
The International School of Advertising has long been at the center of industry learning, leadership development, and professional advancement.
The Year in Review is an extension of ISA’s role as a trusted industry convener — creating spaces where marketing leaders can pause, reflect, and plan with confidence.
This is not an academic exercise.
It is an industry checkpoint.
