Tag: Influencer Marketing

AI tools are transforming marketing workflows, but are they quietly killing the entry-level marketing associate role? Explore the risks of over-automation and the future of marketing talent.

Creative is arguably the last remaining competitive advantage in marketing.

Tech can do strategy, automate implementation, and analyse market research data.

But telling stories, that’s where humans shine. Our life experiences help us connect on a deeper, personal level. Creator content, without a doubt, outperforms brand marketing by far. It’s more authentic, trustworthy, but most importantly, it’s experiential. 

Brand marketing is often traditional, and consumers rarely get to see themselves in the product. Experience is important because it often catalyzes consideration into action.

Happy New Year, nerds and cool kids alike! Si you know, Brand Bistro is a chill spot for all
psyches! So, 2025, by the way, stood out as one of the most lit years in Kenyan marketing. I'm
talking about ad campaigns that made consumers fall in love with brands.

In today’s market, the gap between what professionals learn in class and what the industry actually needs feels wider than ever. Every marketer has heard the classic frustration: “School taught me the theory, but the job demanded real skills.”
That’s why real-world learning which involves learning by doing, experimenting and solving actual business problems is no longer just a nice-to-have. It’s the only way to build workplace-ready marketing skills in a world that changes faster than any textbook can keep up.
At the International School of Advertising (ISA Africa), we’ve seen first-hand how practical learning in marketing transforms professionals. That’s exactly why our industry-aligned curriculum is designed to move learners beyond theory and into the messy, exciting, ever-evolving reality of the marketing landscape.

If there’s one thing the last few years have taught us, it’s that marketing is no longer just about campaigns and content calendars. The industry is shifting fast, and the professionals who will thrive are those who bring real strategic marketing skills to the table. In 2026, the leaders in our field won’t simply be doers. They’ll be thinkers, planners, and decision-makers who understand the bigger business picture.

Here’s why strategic marketers are positioned to lead the future of marketing.

As we celebrate Customer Service Week 2025, we’re reminded that marketing isn’t just what happens before a sale, it’s everything that happens after.
Marketers spend millions trying to grab attention. But what really earns loyalty and advocacy? That moment when a customer reaches out with a question, a problem, or feedback, and the brand shows up.
That’s where the real marketing happens.

Discover the top digital marketing trend of 2025: the rise of AI-powered personalisation combined with consumer demand for authenticity. Learn how Kenyan marketers and brands can adapt, and the future-ready skills needed to stay competitive.