Online Courses

ISA has entered into partnership with Red &Yellow School, a leading Advertising and Marketing school in South Africa to offer on-line courses. Offering part-time flexibility, but at the same time enabling a structured, highly supportive environment, we let you focus on what matters – the learning. So for those busy professionals, here is the ideal way to keep building your skills  conveniently.

CONTENT MARKETING

This 5-week Content Marketing course will teach you everything from fundamental concepts and best practices, to creating and implementing a relevant content marketing strategy for your brand or business. You will learn how to evaluate and implement a variety of content marketing approaches, develop a content calendar, understand how to use tools and creative tactics to expand your audience and online reach, as well as use analytics tools to test and improve your efforts…

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DIGITAL COPYWRITING

This online-based, 5-week course is a comprehensive guide to crafting perfect online copy for effective marketing and sales.  The course will teach you the importance of online copy and how it fits into the broader digital brand strategy. You will master the ins and outs of convincing copy, search engine optimisation, writing for email, advertising, and social media, and mobile-optimised text…

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DIGITAL MARKETING

The 10-week, online Digital Marketing course is designed for anyone who wants to kick-start or consolidate their digital marketing knowledge. The course covers digital strategy, how to optimise and use your digital assets to engage your customers, search engine marketing, online advertising, CRM and social media, copywriting for digital, direct marketing and much more…

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DIGITAL PUBLIC RELATIONS

This course designed to introduce you to the world of public relations in the age of social media, search engine optimisation and tracking tools through digital PR training. It is designed to complement your knowledge of offline public relations in an effort to help you successfully execute digital campaigns. You will learn the essentials of online public relations, as well as the techniques for using digital tools to improve efficiency, brand reception, and of course, internal and external communication…

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EMAIL MARKETING

This practical, outcomes-based course is designed to guide you through the exciting and cost-effective world of email marketing. Through this course you will learn everything from the pros and cons of email marketing, crafting attention-grabbing mailer designs, and best practices, to setting up and optimizing an email campaign from start to finish. The course ends with a research project where you will set up an email campaign for your brand or business, putting theory into practice…

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 MARKETING 101

This 5 week, online Marketing 101 course includes all of the fundamentals and best practices that a new marketer needs to know.  The course teaches you to apply fundamental processes, plans and tactics to your marketing efforts. It is a great course for those who have little or no marketing experience. We also recommend this course for those who perform a marketing role but don’t have a qualification, and for senior executives or managers who want to consolidate their knowledge…

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MARKETING STRATEGY

This 5-week, online course covers the development of a long term marketing strategy, and the foundations you need for translating this into communications planning across all digital and offline channels. It will offer insights on research, planning and creative aspects of marketing strategy, and how to use a series of models, tactics and approaches to reach the right people with the right marketing channels…

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MOBILE MARKETING

This  course introduces students to the exciting possibilities of marketing with mobile devices. In this course you will learn the pros and cons of mobile marketing, opportunities within mobile for marketers, tips on mobile games and apps, optimisation of mobile sites, advertising and apps to improve the user experience and conversion rate, best practices and regulations, mobile shopping, and how to leverage mobile as a part of a CRM and promotional campaign…

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ONLINE ADVERTISING

This course introduces you to the world of internet advertising. Encompassing search (PPC) advertising and display advertising on both desktop and mobile. You will also learn about online advertising across a range of social media platforms. This course intensively explores the scalable and measurable world of online advertising, and show you how to manage and optimise your campaigns. You will be taught to correctly implement tested best-practice principles, receive advanced PPC training, and learn how to conduct Facebook, mobile, display, YouTube, Google and paid search advertising…

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PROJECT MANAGEMENT COURSE

This course equips you with skills required to run any project from concept to implementation. You will learn how to effectively manage and identify key aspects of a project such as cost, scope, quality and scheduling, and how to control these throughout the project lifecycle. By the end of the 6 weeks, you will understand how best to deliver high quality project results to all stakeholders involved…

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SEARCH ENGINE OPTIMISTION FOUNDATIONS

Search Engine Optimisation is a course designed to equip you with practical and globally relevant skills to market within the exciting world of Internet search – from basic training and site audits, to link building for SEO. Through this SEO course, you will be able to add value to your brand to ensure the goods or services offered on your website are easily searchable online…

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ADVANCED SEARCH ENGINE OPTIMISATION

This course is designed to make you an expert in the vital world of Search Engine Marketing. This SEO training offers a deeper exploration into the complex world of SEO and builds on the comprehensive principles laid out in Search Engine Optimisation 1 . This next step in SEM marketing is designed to give you the competitive edge over the competition…

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SOCIAL MEDIA COURSE

This 8-week online short course in Social Media is designed to introduce you to effective social media marketing for your brand or business, it will give you an applicable understanding of social media practices, tactics and strategies. It will help to Consolidate your existing social media knowledge, Understand the potential social media holds for personal branding,Learn effective strategies and practices for engaging on social media as a brand, Know how to measure and optimize your efforts with the help of data…

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USER EXPERIENCE DESIGN

UX, or User Experience Design, is a broad field which entails improving all aspects of a person’s experience with a digital asset such as a website or application, and includes the interface, graphics, industrial design, and, importantly, physical interaction…

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WEB ANALYTICS COURSE

The 6-week online course will provide you with a practical understanding of web analytics and data. It covers a range of topics from Google Analytics, understanding user behaviour, traffic sources and conversion paths to reporting on and optimizing your digital assets. You will learn how to set up, use and understand analytics tools for web and social media via a live Google Analytics profile with real-world data, as well as create actionable and measurable objectives for your business…

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