Master Classes 2020





Below are upcoming Master Class Trainings for the year. Feel free to make an inquiry for more details:

Creative Thinking Tools for Building Stronger Brands in Banking, Finance and Insurance

This training presents some of the most effective new ways for banking, finance and insurance brands and organization to successfully engage with consumers in the new communications reality, while responding to some of fears, barriers and crucial questions marketers have. This program examines and studies many of the most recent, effective& creative award winning new products and communications campaigns and identify the recurring thinking patterns behind these ideas. Selected part of the case studies and campaigns (but not all) are from the banking, finance and insurance category. Based on these patterns, it then offers structured thinking tools for developing original new insights, ideas, products/services and advertising. These tools are then implemented by the participants on real marketing challenges and task KNOW MORE




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