ISA (Africa), invites you a training on 'Thinking Tools for Building Stronger Brands During Unpredictable Times.'
This unique master classis designed to equip marketers and brand communication experts with an understanding and application of Mindscapes methodology and creative thinking tools. The tools are meant to enable practitioners expand, deepen and broaden thinking, by breaking out from the norm and start seeing new solutions and new opportunities in marketing and brand communications.
The focus will be on tools that have proven to build stronger brands during a crisis and unpredictable times.
These thinking tools are applied in:
- Revealing powerful and actionable consumer insights
- New Product Development (NPD)
- Innovative thinking in marketing and communications
- Creating more creative and effective brand communications with consumers.