Marketing & Brand Planning
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Short Course
Marketing & Brand Planning
The marketing process you use can make or break your brand and its affinity with customers. A strategic marketing process will guide your overall marketing strategy and efforts. It will ensure you target the right customer segments, position your brand for a solid and sustainable advantage and help you maintain a keen eye on your goals and objectives. It also provides an actionable way to monitor and measure the status and success of your plan.
The use of data to make these decisions and choices is critical today. With a Data Led approach enabled through our industry partners, this program will equip and enable you to adapt to uncertain environmental factors and rapidly changing consumer behaviors.
Learning Outcomes
On completing the module the learner will;
- The role of marketing in driving organization growth
- Understand what strategic marketing is, its key components, and why they are important
- To understand what a strategic marketing plan is, and the process of developing one
At the end of the course, participants will be able to carry out a situational analysis of the current environment, set strategic priorities, define marketing objectives and craft a data-led marketing strategy and plan
Delivery and Assessment
Delivery
Virtual classes +videos + case studies + group work presentations
Project work
Assessment
A project based on a real case business scenario
Key Focus Area
- Marketing Research
- Prioritisation and Strategy Development
- Brand Positioning
- Marketing Implementation
- Return on Marketing Investment-ROMI
Who it is for
Anyone who realises, and wants to understand as well as apply marketing to drive growth for businesses and brands.
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