The International School Of Advertising is pleased to host the Virtual Masterclass Series, Learn and Excel.
This series will be led by carefully selected industry experts who have gone through the tumultuous times presented by Covid-19 and yet, been able to thrive.
Starting with questioning our mindset and the need to shift it to what would be considered ‘unreasonable’, you will gain invaluable knowledge on Innovation, Strategy Transformation, Data and Insights.
Organisational functions heads, business owners and marketing service professionals with vested interest in these fields will highly benefit from our insights. This is your opportunity to LEARN AND EXCEL. Each Masterclass will run every Thursday at 8.30am -10.30am EAT from 13th August to 3rd Sepember 2020.
We understand your time is valuable but while the sessions are interdependent, we encourage you to sign- up for for as many sessions as possible. We have therefore offered a 40% discount for those attending all four Masterclasses’.
There is nothing more valuable than learnings rooted in first-hand accounts of experts talking from the perspective of your circumstances. The African perspective
13th August 2020
Martin Kiarie: CEO Bean Interactive
Topic: Unreasonable actions, deliver unreasonable results.
Time: 8.30am- 10.30am
Businesses don’t change, business owners do and for the business to adapt to change, the business owners/ drivers need to be comfortable in how to adapt to change.
What you will learn;
- Be Unreasonable with your Finances: How learning the ratios of my business allowed me to react quickly to changes in the market.
- Be Unreasonable with your offering: The variables and the constants have changed. Your constant is now you and your culture, not your product or even your customer. How to remain relevant even if your offering faces irrelevance.
- Be Unreasonable with how you think about growth: The power of collaboration. Playing to win instead of playing to not-lose.
Martin Kiarie is the team leader of Bean Interactive; a digital transformation agency that fosters market disruption/ transformation by partnering with organisations to create their digital strategy, innovate their products and connect with their consumers, using technology as an enabler to this. He is also a Board Member of Nellions Moving Relocations, Solvit Limited and is on the Advisory Board of the International School of Advertising. He is also a Business Coach at Un-Thinkable formerly We Are Founders and is an Alumni of The Stanford Seed Program and The Founders Program by Alibaba Business School.
20th August 2020
Priscilla Muhiu: GM Glovo
Topic: How to Re– invent and Thrive in The New Normal
Time: 8.30am- 10.30am
Covid-19 has definitely impacted everyone in one way or another. Some industries have been hit harder than others and consumers behaviour has also changed. Through this master class we will explore how to scan for opportunity to reinvent and do things differently. This is with a view to starting all over, redesigning your trajectory and avoid becoming extinct.
What you will learn
- The current and the predicted future economic impact of the pandemic in Africa.
- Impact of the pandemic on the consumer behaviour; The new normal.
- How brands can redefine their strategies to ensure they remain relevant to the consumers.
- How to identify and tap into the opportunities presented by the pandemic.
Priscilla is currently the General Manager for Glovo Kenya. Prior to that, she was the Africa Marketing Head for Glovo where she led the team that successfully launched the Glovo brand in Kenya and Cote Dívoire. Having worked in other tech companies including Sendy and OLX, she has gained over 13 years experience in Business Ddevelopment and marketing, 9 of which have been in the tech space. She also has a wealth of experience in tech business growth hacking, route to market strategy development as well as business modelling. Her passion is in solving African problems using technology and innovations.
27th August 2020
Topic : Strategic Transformation in a Crisis
Moses Muthui : Head of Strategy: ABSA Kenya
Time: 8.30am- 10.30am
Organizations that thrive during a crisis of this magnitude are those that quickly shift the power of decision making and optionality into the hands of customers and communities, while shareholder value becomes a medium to longer term focus.
What you will learn.
- Operational stability and continuity
- Repositioning the strategy for the transitionary period
- Complete strategy reset for the long term (Pivoting the business model)
- The opportunity to build greater brand love within a crisis
Moses is the Country Strategy Director at Absa Bank Kenya PLC and has professional banking experience in the areas of Finance, Treasury, Investment Banking and Strategy, having held senior roles over the last 10 years in London, Wall Street – New York, and Kenya. He holds a Master’s Degree from the London School of Economics, an MBA from the University of Nairobi, a Bachelor’s Degree in Economics and Mathematics from Egerton University, and he is a qualified Accountant with ACCA (UK), a certified public accountant in Kenya (CPA, K) and a licensed Investment Banker by FINRA, (U.S.A)
3rd September 2020
Serah Katusia: MD Mediacom EA and Marion Wanyoike: Lead Strategist Mediacom EA
The Real Deal on Data and Insights
Time: 8.30am- 10.30am
Data and Insights. We hear these words every day, so much so that they’ve become just that: words, with little tangible impact on our business. However, in a time such as this, Data and Insights have the potential to drive radical change for you- unlocking real value for your brand.
Join us, as we take a trip down the insights lane in Africa, illustrating just how data and insights can be used in a simple and effective manner.
What you will learn
How to discover strong insights (which are often right in front of you).
Gain learnings from top brands in Africa today; how they used a simple insight to transform their business & how the losers in their category didn’t.
How brands and businesses in Africa can use data and insights to drive business growth, connect with consumers and create sustainable value.
Currently Managing Director, Mediacom and MEC East Africa, Serah leads a team of key Connection and Content experts to deliver strategy, optimized execution and content planning that drives the best in market value and results across all media platforms in East Africa.
Previously, she held the positions of Country Manager, JWT, Scanad & Roundtrip Tanzania, Media and Client Service Director JWT and Scanad Tanzania and Regional Media Director East Africa, Scan Group. These multi-discipline senior and Africa positions have given her unmatchable experience in Business Strategy, System Thinking, Communication Strategy, Data and Analytics and business planning both locally and in the region.
Serah is a champion for equity at the work place, with a team that is 72% female even at leadership level, it is her dream to build great women leaders and drive gender equality in the industry especially in senior leadership. This is her passion, and hence mentoring young women comes naturally.
In 2018 she was the first ever Kenyan woman Jury President at Loeries Awards in Durban, Serah holds an Executive Certificate in Strategy and Business Management from Harvard Business School, a Post Grad Degree from University of Liverpool, CIM Diploma from Oxford University. She just started an MBA in Creative Leadership with University of Berlin.
Marion has over 10 years’ experience in the world of insights and integrated marketing communications with experience working with both local and international clients across the region. She has worked for a consumer collaboration agency where she learnt to uncover consumer insights through different research techniques, then moved to the agency world working for the biggest advertising and communications agency in East-Africa; Scangroup Limited. After 3 years she moved to the corporate world, having worked for Airtel and then later Safaricom; working to help them build their brands and consumer segments. She is now back at the agency, working as the Business Unit Head at Mediacom Kenya.
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