The art of media planning has evolved over the years, from silo or channel planning where media was guided only by the most competitive, to multi-channel planning where media is viewed as distinct, to integrated omnichannel planning, where media is viewed as complementary.
With a strong focus on current shifts and changes in consumer media behavior, this course ensures media planners combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible.
On completing the module the learner will;
Media executives, planners and managers who need to ground their knowledge in media planning. Media directors who want to refresh their knowledge. Marketing and Brand custodians who wish to have a better understanding of integrated media planning and investment.
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