Integrated Media Management

Take The Next Step

Short Course

Integrated Media Management

The art of media planning has evolved over the years, from silo or channel planning where media was guided only by the most competitive, to multi-channel planning where media is viewed as distinct, to integrated omnichannel planning, where media is viewed as complementary.

With a strong focus on current shifts and changes in consumer media behavior, this course ensures media planners combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible.


Learning Outcomes

On completing the module the learner will;

Who it is For

Media executives, planners and managers who need to ground their knowledge in media planning. Media directors who want to refresh their knowledge. Marketing and Brand custodians who wish to have a better understanding of integrated media planning and investment.

Subscribe for our Newsletter

Be the first to know about new events, jobs & informative material

Refer a Friend or Colleague

Get 10% off CIM or Shortcourse

Reinvent yourself today!

Are You Excited?Join us for the 2022 Year in Review & Implications for 2023 Breakfast

Take advantage of the early bird discount!

Sign up before the 10th of February and pay kes - 1,000 for the virtual seat and kes - 2,000 for the breakfast seat.