About: Susan Makau
- Role : Susan Makau, Founder and MD, ISA
- Website :
- Experience : 20+ years
- Specialist in : Strategic planning and IMC management
ISA is an industry alignment training institution that partners with relevant bodies to build capacity in the marketing and brand communications space. It is a training partner of the Advertising Practitioners Association (APA), the Kenya Audience Research Foundation (KARF) and the Association of Public Relations and Communication Management Firms (APRECOM), the corporate chapter of PRSK.
Susan is a seasoned professional in Marketing and Advertising with proven unquestionable commitment to continuous improvement in the marketing communications industry. She has over 20 years of experience in building local, regional and global brands and has held various leadership positions in Advertising including General Manager of TBWA Redsky (formerly a WPP-Scangroup company) and Business Unit Director at Ogilvy Advertising.
She has also held brand marketing positions in Mobil (Currently Oil Libya) and Mabati Rolling Mills MRM), where she was commended for her excellent performance by the Chairman, Manu Chandaria.
Susan’s passion for professional development is demonstrated in the roles she has held in the industry, including, heading the training committee of the Marketing Society of Kenya (MSK), while at MRM and thereafter, heading the training committee in the Advertising Practitioners Association (APA) from 2007 to 2018. During this time, the Advertising Foundation course was developed for entry to mid-level practitioners. This program later evolved into the Integrated Brand Communications course, under ISA as an industry transition program for fresh graduates and early stage professionals.
She currently sits on the Education board of KEPSA and has for several occasions been appointed on the Judging panel of the Marketing Society of Kenya Awards and Think Business Awards.