Ken Kariuki

About: Ken Kariuki

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  • Role : Advertising and Marketing
  • Website :
  • Experience : 20+ years
  • Specialist in : Strategic marketing planning and communications

Ken Kariuki – Managing Partner, Strategy Lab Limited

Ken Kariuki is the Managing Partner and Chief Strategist at strategy consulting firm, Strategy Lab. He has over 20 years of Strategy Development, Brand Management & Commercial experience gained in multinational companies and local companies.

He has had extensive responsibility for sales, market share and profitability performance of major brands in Kenya and the East African markets.

He has been privileged to champion growth in some of the leading multi-national companies:

Nestle Foods (K) Ltd. in regional sales; Reckitt Benckiser Ltd. in marketing management; Kenya Breweries Ltd. in marketing management and sales operations management 

East African Breweries Ltd. in Management of group projects related to Marketing, Commercial and business development, Equity Bank Ltd in marketing management.

Ken was at the forefront of several new product development concepts and launches at Reckitt & Colman (now Reckitt Benckiser) of major household products and extensions. 

He was involved in a leadership team at the East African Breweries in carrying out due diligence of multiple beer companies in Ethiopia with a view to acquisition.

He was also centrally involved in breaking the volume trap at East African Breweries by working in a team that came up with ‘Senator Keg’, a hygienic and aspirational draught beer for consumers at the base of the pyramid – the success of this brand has been well documented.

Since 2006, Ken has used his wide experience in brand management, marketing and business strategy to help for-profits and non-profits become more successful in their endeavours. Some of the organizations that he has worked with are – Safaricom, Acceler , Kijabe Hospital, Saham Insurance, Plan International, Eldoret Water and Sanitation Company, Magnate Ventures, Sameer Africa, Ketepa, Telkom, New KCC, ICT Authority, Unga Ltd, Bidco Land O’Lakes among others.

Ken’s strengths lie in insight generation and strategy conceptualization and development.

Ken holds a Bachelors of Arts (Management) degree and Master of Business Administration (Marketing Management) degrees.

He was the local champion of the Diageo Way of Brand Building Practitioners’ Course at Kenya Breweries Limited. 

He has attended several local and international courses and assignments. 

Ken sits on the Board of Com21
He is a member of the Marketing Society of Kenya (and has sat on the council for 2 years). 

He is also involved in training of marketing and sales professionals locally and has previously been named ‘Trainer of the Year’ for the Chartered Institute of Marketing (CIM).

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