• Role : Marketing and strategy practitioner
  • Website :
  • Experience : 24 +years
  • Specialist in : Marketing strategy
  • Fred is a an experienced Marketing and strategy practitioner, consultant and trainer in Sales, BrandMarketing and all Commercial aspects of business, with over 24 years work relevant and practicalexperience in major local and multinational companies. He has had extensive responsibility for

    marketing, sales, market share and profitability performance of leading brands in Kenya and the East

    African markets including Tusker Lager Brands, Pilsner, Guinness, Heineken, KETEPA, Mumias Sugar

    and Eveready Batteries. He also has public service experience, having worked with the Nairobi City

    County Government as a Chief Officer for Trade licensing, and Business Development in the Nairobi

    City County.

    Fred is a Member of the Chartered Institute of Marketing (CIM) as well as the Marketing Society of

    Kenya (MSK). He has also trained and consulted in various industries in Kenya, among them FMCG-

    Manufacturing, Pharmaceutical, Telecommunications, and Insurance among others. He has also consulted

    on matters of SME development systems for Government. He has also given professional talks in many

    marketing forums in Kenya. Fred is a graduate of the University of Nairobi’s School of Business in

    Commerce- (Marketing) and possesses a Master’s degree in Business Administration (Strategic


    He is a passionate Sales, Marketing and Strategy expert. His strength lies in belief in excellence and

    passion for mentorship of marketing practitioners on issues related to strategy development, sales system

    development and brand management.

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