About: Charles Arson Avutia, Dip M
Charles Avutia is an adept innovator, trainer and change agent for a number of institutions including the roles he has played in academic administration and corporate management. He is a team player, a quality that has made him work with a number of institutions and consultancies on various capacities. His contributions helped turn institutions into profitable ventures.
Charles is one of the few Trainers who received commendation from the Chartered Institute of Marketing as a distinguished Tutor in 2014. Charles holds Chartered Postgraduate Diploma in Marketing from Chartered Institute of Marketing.
Areas of Expertise
- For the past 15 years, Charles has been training, mentoring, coaching and advising both corporate clients and students pursuing professional marketing. He has undertaken a number of successful in-company and public courses in the areas of client development and key account management, strategic marketing planning, effective brand planning and positioning; market analysis, competitive intelligence and benchmarking and essential management skills. He has undertaken projects in Kenya, Uganda and Somaliland. His experience spans through a number of market sectors such as Microfinance, Educational Institutions (IGAD Sheikh Technical Veterinary School and Reference Centre, Yole Polytechnic, Makini); Manufacturing and Public Service
His areas of speciality include:
- Strategic marketing planning
- Market analysis and research for strategy development
- Brand strategy development
- Project planning