Frequently Asked Questions(FAQs)

ISA’s main distinction is industry relevance. We pride ourselves as an institute that has the closest alignment to the industry. With a founder who has been in the industry over 20 years and sits on all relevant associations, ISA is able to leverage these partnerships optimally. This means that content is up to date with industry required roles and responsibilities. In addition, the trainers are practitioners as opposed to career trainers meaning they are able to bring the workplace to the classroom, making the learning rich, practical and relevant. They include practitioners from different professions including Marketing, Advertising, Public Relations, Sales and Digital Marketing. Furthermore, ISA offers personal development courses including personal branding, relationship management, leadership skills amongst others, hence offering a holistic approach to learning. In addition to this we also offer the following advantages:

• For fresh graduates, guaranteed internships.
• Job opportunities for those already working.
• Monthly free Industry talks with a focus on new trends from the experts.
• Networking opportunities

Integrated Brand Communications (IBC) is a course that allows participants to easily apply themselves into the work environment because it equips them with the skills to handle day to day tasks. These include including tasks such as preparing strategic plans, briefs, translating client briefs to the creative briefs (for those working in agencies), developing media plans, selling successfully, handling conflicts, managing and executing projects, making presentations among others. IBC in other words gives students very practical, hands-on skills needed for the working environment. IBC awards a Practitioners Certificate endorsed by relevant bodies including Advertising Practitioners Association (APA), Chartered Institute to Marketing (CIM) Kenya , and the Association of Public Relations and Communication Management Firms (APRECOM).  Chartered Institute of Marketing courses exposes students to both the conceptual and practical knowledge of marketing, giving one a solid marketing grounding. If one feels that he/she needs both marketing theory and practice then CIM would be a good option. CIM also offers a UK qualification which is internationally recognized. The choice is thus dependent on the particular need of the student e.g. for an entrepreneur or professional looking for a quick application of marketing as a discipline, then IBC would be a suitable option. On the other hand someone who is serious about perusing marketing as career, CIM will be better. But as mentioned before, one also gets the opportunity to take other courses that develop one at an individual level at ISA.

CIM	CAM
Stands for Chartered Institute of Marketing	Stands for Communications, Advertising and Marketing
Aims to develop the marketing profession maintain professional standards and grow he marketing skills of marketing practitioners	Offers qualifications in digital and offline marketing communications validated by CIM’s awarding body.
CIM has 4 levels: CIM Level 3 (Foundation Certificate in Marketing) CIM Level 4 (Certificate in Professional Marketing) CIM Level 6 (Diploma in Professional Marketing)	CAM has 3 major courses: Diploma in Digital Marketing Diploma in Marketing Communications Integrated Brand Communications
A membership fee of £ 50.00 Exam fees CIM Level 3 exam fee: £ 55.00 CIM level 4 exam fee: £ 115.00 CIM level 6 exam fee: £ 135.00	A membership fee of £ 100.00 Exam fee: £ 65.00 Assignment paper: £ 85.00
Course costs CIM Level 3 courses- Ksh. 20,000 each CIM Level 4 courses- Ksh. 25,000 each CIM Level 6 courses each- 30,000 each CIM offers Awards given to the various unit courses for each level	All CAM courses-Ksh. 30,000 ISA offers CAM Specialist Digital Awards Integrating Digital Media and Branding

This depends on what exactly you are looking to gain. IBC short courses offer practical skills and knowledge to get the job done with a local industry bias. It awards a certificate of participation endorsed by the relevant local industry body. This is either; The Advertising Practitioners Association (APA), Chartered Institute to Marketing (CIM) Kenya , and the Association of Public Relations and Communication Management Firms (APRECOM). On the other hand, CIM unit courses offer both theoretical and practical knowledge and is awarded by CIM UK which gives one international recognition.

The entry requirement for the Foundation Certificate in Marketing (CIM Level 3) is a high school diploma. This course is suitable for students who have just left high school and are looking to do a short course prior to joining university. It’s also suitable for those who have no experience in marketing and are trying to get some knowledge on the subject. The entry requirement for the Certificate in Professional Marketing (CIM Level 4) is a university degree or CIM Level 3. The entry requirement for the Diploma in Professional Marketing (CIM Level 6) is either a degree in marketing with at least 3- 4 years of active marketing experience or CIM Level 4.

The entry requirement for CAM is a first degree. We also take 4th year students with transcripts for proof.

The entry requirement for IBC is a first degree and 4th year students with transcripts for proof. We also take entry to mid-level practitioners in Advertising, Marketing, PR and Digital. The course is also suitable for those who want to make a switch to a career in Brand Communications

Yes, we do. Subject to discussion and approval by the school administration.

Classes for fulltime courses run from 8.30am to 4.30pm Monday to Friday. However, we also have part time courses with classes running Monday to Thursday from 5.30pm -7.30pm and Saturday from 8.30am to 1pm.

At the moment no. We are in the process of developing our online course content and we expect it to be running in the near future. We however offer the alternative of distance learning.

We are located on the second floor of Woodlands office park, woodlands road, off Lenana Road.