It is commonly agreed that the most original and innovative creative ideas are those which break the rules and take an unpredictable approach. However, one could look at the issue from a completely different perspective and see that, underneath the obvious surface, these apparently unique creative ideas share some common patterns of thinking. Patterns that paradoxically help break the existing common molds and originate surprising and highly innovative ideas. The approach: The program examines the most effective & innovative award…

While an advertising campaign is meant to sell a product to consumers, a case study is meant to sell the campaign to a group of short attention spanned advertising professionals. A case study is made with a separate brief altogether — to persuade an audience that understands advertising that your piece of work is brilliant. With a growing award-hungry population, getting that perfect case study has become more important than it ever was. This session is designed to supply the insights…

Storytelling is key to effectively delivering a message. Key to gaining attention and generating engagement in a robust environment. It has been the case from almost the beginning of time. Yet… Storytelling formats by brands are changing all the time. In a world where content is king and every surface, device, appliance and… person is a potential media channel, every brand has the opportunity to influence consumers almost at every touch point, online and offline. More and more brands are…

Mindscapes methodology and tools have a proven record of helping marketing and communications professionals in creating more creative & effective campaigns. The Mindscapes  methodology and tools provides a solid process of creating, understanding, evaluating and selection of creative ideas. These tools are based on a structured logic of creative ideas, of how and why they work, and on specific efficiency criteria. This results in more creative and more effective brand communication and in better cooperation between agency& client.  In this…

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YOU ARE INVITED Come network with industry experts, socialize with your peers & learn more about ISA on Friday 15th December at Daykio Plaza , 2nd Floor (first left turn after Prestige Plaza, Ngong Road), from 2pm to 5pm. For Enquiries: Call/Whatsapp 0733135974

INTERESTED IN THIS EVENT?

Mindscapes  Thinking Tools are derived from the analysis of award winning campaigns that resulted in exponential  growth for brands. The founder, Yonathan Dominitz, a sought after global speaker and trainer,  will conduct a 2 hour talk that exposes you to thinking patterns and methodology that; - Reveal  insights leading to effective marketing/ communication strategy and              writing creative briefs - Drive innovation in product development and service delivery - Drive creativity in communications and use…

Click here for the course outline