Learning Outcomes:
Audience measurement and matching it with the target audience.
Analyze the role of different media channels, importance of media mix and prioritization.
Benchmarking – SOE, SOV, SOM.
Effectiveness vs efficiency
Audience measurement and matching it with the target audience.
Analyze the role of different media channels, importance of media mix and prioritization.
Benchmarking – SOE, SOV, SOM.
Effectiveness vs efficiency
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