Digital Marketer

Our client is one of the fasted growing Integrated Marketing Communications Agencies in East Africa. They are seeking to fill the position below.

Digital Marketer

Role in Summary

A DM develops digital marketing plans, designs campaigns, identifies digital tools to be used for specific digital marketing campaigns and monitors progress of such digital campaigns.
By gaining insight into the behaviour of online consumers, the strategist is able to advise marketing planners or even design strategies to appeal to online community for the purpose of building brands and businesses online. They will also be participating proactively in promoting the profile and reputation of their clients or businesses.


The work of a digital marketing practitioner (DMP) is likely to vary company to company depending on the sector or industry he/she is working in.
Digital agencies often analyse, design, execute and monitor digital marketing campaigns on behalf of their clients in various industry sectors, such as consumer, business-to-business (B2B), financial or healthcare, etc.
Tasks typically involve:

Tasks typically involve:

• Identifying the requirements for building a brand and/or business using digital marketing
• Monitoring digital marketing activities as they affect brands or businesses.
• Analysing digital marketing activities
• Recommending digital marketing solutions for continuous improvements in the execution of digital marketing campaigns
• Developing digital marketing processes for organisations
• Developing a comprehensive digital marketing brief
• Designing a customized digital marketing plan that meets the current business need
• Recruiting teams to develop and execute a global digital marketing plan
• Identifying the tools to execute digital marketing campaigns.
• Developing tools for testing brand campaign concepts before, during and after implementation.
• Identifying the appropriate technologies within the complex ecosystem of online advertising that can be used by companies to run digital marketing campaigns
• Advising colleagues and clients on marketing automation landscape, software platforms and technologies that can be used by marketing departments and organizations to more effectively market on multiple channels online and for automating repetitive tasks.


A digital practitioner will need to show evidence of the following:

• interpersonal skills, good presentation skills and confidence
• excellent written communication skills
• flexibility, determination, enthusiasm and the ability to cope well under pressure
• good teamwork and negotiation skills
• the ability to think strategically and good analytical skills
• business awareness and a good knowledge of current affairs
• excellent organisational skills, with the ability to work on more than one project at a time
• technical skills such as JavaScript, HTML and CSS just to make a few
• creative talent and imagination to design user experience
• Marketing skills for strategy design and execution in specialist areas such as content development, email marketing, social media marketing, etc.
• Initiative.


A digital assistant may progress to the position of digital marketer in two to three years upon gaining experience or attaining further training in digital strategy development.

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