Integrated Brand Communications (IBC)

Integrated Brand Communications (IBC)

Integrated Brand Communications (IBC)

Integrated brand communications (IBC), is a program that provides a strong foundation to those wishing to progress or start a career in marketing communications.

Who is for

Entry to mid-level practitioners in marketing communications roles including client account management, digital marketing, media management and brand management
It is also great for creatives who want a broader understanding of marketing communication’s, especially if you have started or want to start an agency.
Budding entrepreneurs who want to run a marketing services agency.
Consisting of 5 key units the program enables one to gain a full understanding of 360 brand communications. The units include:

  • Marketing and Brand Planning
  • Strategic Advertising Management
  • Digital for Business
  • Integrated Media Management
  • Account Management and Life Skills


Part time: Monday- Thursday (6.00pm-8.00pm)
Saturdays (8:30am-1:00pm)- Optional

About the Program

The IBC program is developed by the industry for the industry in conjunction with the Advertising Practitioners Association (APA).

The Association of Practitioners in Advertising (APA) was registered in Kenya on the 31st October, 1984 as a body representing Advertising Agencies in Kenya and other East African countries as a spokesperson and negotiator.

One of the key mandates of the APA is to build and uphold professional standards among its members and to recognize the application of creative excellence in the way brands and businesses communicate.
One of the channels of achieving this is through Training and Talent Development. The association in collaboration with its training partner, The International School of Advertising regularly conducts skills development programs for it’s membership and others in the profession to build capacity and keep them updated on emerging skills and knowledge.
Influenced by global and local insights, the IBC Program is a deliberate action to build and develop fresh graduates , early stage employees and entrepreneurs with work place/ industry outcome expectations in the ever changing and dynamic nature of Marketing and Brand Communications.

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