Digital Essentials

Digital Essentials

Digital Essentials

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The global digital transformation has pushed organizations and brands to adopt new strategies that enable better connection with a digital savvy consumer.

Marketing teams and the overall organization strategy has to align with the emerging digital consumer trends that are today defined by the use of digital technology.

This course is designed to help marketing and communication teams acquire the essentials of digital marketing relevant in the ever changing market place. Teams from other departments including brand and marketing practitioners who need a working understanding of Digital Marketing because they will work closely with Digital Marketers must take this program.


Learning Outcomes

On completing the module the learner will;

  1. Understand the foundations and trends of digital marketing
  2. Understand the emerging behavior of a digital consumer, with an emphasis on  post Covid- 19 behavior patterns,
  3. Get practical demonstrations of how digital marketing tools work
  4. Appreciate the role of marketing automation and data marketing
  5. At the end of the course, you will develop a digital marketing communication campaign tailored towards meeting real marketing and business objectives

Who is it for

Business owners,  Brand / Marketing  professionals, Agency professionals  and early stage  digital marketing practitioners.


  • Understand digital marketing fundamentals and landscape
  • Understand digital consumer behavior in the market place
  • Demonstrate the use of digital marketing tools and platforms
  • Application of Data and Marketing Automation
  • Outline the development of digital marketing content
  • How to develop Digital Marketing communication campaign
  • How to Measure Digital Marketing metrics and ROI

Entry Prerequisites

College or university qualification, experience in marketing or brand communications for at least one year. More than 2 years  experience in other disciplines

Delivery and Assessment

On-line Classes

Relevant reading  material

Practical case studies

Ongoing assignments per session

Assignments  – on identified case throughout the Module, and final project

Contact hours :14 hours

Group Work : 10 hours

Assignment : 3 hours (Presentation)

Study hours : 30 hours

Teaching Pattern :Lectures + videos + case studies + group work presentation


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