CIM Level 6 Diploma in Professional Digital Marketing

CIM Level 6 Diploma in Professional Digital Marketing

CIM Level 6 Diploma in Professional Digital Marketing

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Introduction

The CIM Level 6 Diploma in Professional Digital Marketing has been developed following extensive employer-led research across a range of sectors and size of organisation; qualification
providers; academics and students.

The CIM Level 6 Diploma in Professional Digital Marketing is designed to offer progression from all CIM Level 4 qualifications and also links with the CIM Level 6 Diploma in Professional Marketing. Successful completion of the CIM Level 6 Diploma in Professional Digital Marketing will equip the student with the knowledge, skills and understanding to support decision making within a digital context at an operational level and carry out an essential and successful professional marketing role within the workplace.

To achieve the CIM Level 6 Diploma in Professional Digital Marketing, a pass is required in each of the three modules. The qualification has been structured to reflect the need for flexible
and bite sized approach for today’s professional digital marketer. Each module can be achieved as a distinct, self-contained Award qualification.

The modules currently available for this course

Marketing & Digital Strategy

Mandatory Module

Assessment by assignment

Driving Optimisation

Mandatory Module

Assessment by assignment

The Digital Customer Experience

Mandatory Module

Assessment by assignment

Who’s it for?

The CIM Level 6 Diploma in Professional Digital Marketing is aimed at those working in an operational, supervisory or management role who wish to develop their knowledge of digital
techniques and their application to a number of marketing related projects. The student will typically be operating in or aspiring to work in a digital marketing role and will be required to
create digital solutions within the wider marketing plan. The qualification will develop both knowledge and the level of applied skills required.

Typical Job titles may include the following: digital marketing manager, digital communications manager, content marketing specialist and customer experience manager.

Entry requirements

One or more of the following is required to gain entry onto this qualification:

  • CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing or CIM Level 4 Certificate in Professional Digital Marketing
  • Any relevant Level 4 qualification
  • Foundation Degree in Business with Marketing
  • Bachelor’s or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (i.e. 120 credits in Bachelor's degrees or 60 credits with Master's degrees)
  • Professional practice (suggested two years marketing in an operational role) and diagnostic assessment onto Level 6

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic
Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

How it’s assessed
The assessment methodology for the three modules contained within the CIM Level 6 Diploma in Professional Digital Marketing are all assignment based. All assignments are
employer driven, practitioner based, relevant and appropriate for business needs.

In addition, assessments for all qualifications comply with regulatory requirements, are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner
achievement.

Marketing & Digital Strategy – external assessment: an assignment based on a theme and an organisation of choice.
Digital Optimisation – external assessment: an assignment based on a theme and an organisation of choice.
The Digital Customer Experience – external assessment: an assignment based on a theme and an organisation of choice.

How the assessments are delivered and when
There are three assessment sessions per year. These will take place in December, March/April, and June/July.

Marketing & Digital Strategy, Digital Optimisation, and The Digital Customer Experience will be assessed by assignment. Assignment briefs will be available for Accredited Study Centres
to view six months in advance of the assessment session to which it relates.

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