For over 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession. We are the world’s leading professional marketing body with over 28,000 members worldwide. We believe marketing is the critical factor in driving long term organisational performance. Our mission is to create marketing advantage for the benefit of professionals, business and society.
In a world of increasing competition, transparency and change, finding a valued business advantage has never been as challenging. CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society.
With 120 CIM study centres, in 36 countries, delivering our world-renowned qualifications and over 80 training courses, we’re uniquely able to improve marketing capability at an individual and business level.
Professional Marketing Competencies
The Professional Marketing Competencies focus on three key competency areas: ‘Core’, ‘Technical’ and ‘Behaviour’. The ‘Behaviour’ indicators reflect the demand for transferable skills and articulate a level of proficiency rather than seniority.
|5||Authoritative||Mastery at the highest level of the knowledge and application||Mastery||Habitual|
|4||Accomplished||An advanced degree of knowledge and consistent application||Mastery||Regular|
Full knowledge of the concepts and application to the business
Meaningful knowledge with some experience and application
|1||Aware||Limited knowledge or experience with full potential to develop||Limited||Limited|
The Professional Marketing Competencies have been instrumental in the development of the CIM Level 4 Certificate in Professional Digital Marketing. The knowledge base, technical and behaviour skills from the Professional Marketing Competencies have been embedded into the qualification design and development to create a ‘fit-for-purpose’ employer-led qualification.
CIM Level 4 Certificate in Professional Digital Marketing (VRQ)
The Level 4 Certificate in Professional Digital Marketing has been developed following extensive employer-led research across a range of sectors and size of organisation; qualification providers; academics and students.
The CIM Level 4 Certificate in Professional Digital Marketing is designed to offer progression from all CIM Level 3 qualifications and also links with the Level 4 Certificate in Professional Marketing.
Successful completion of the CIM Level 4 Certificate in Professional Digital Marketing will equip the student with the knowledge, skills and understanding to support decision making within a digital context at an operational level and carry out an essential and successful professional marketing role within the workplace.
To achieve the CIM Level 4 Certificate in Professional Digital Marketing, a pass in both mandatory modules plus one elective module is required. Currently there is one elective module available, however, the intention is to continue to add more elective modules in response to changing marketplace needs, as required.
The qualification has been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer. Each module can be achieved as a distinct, self-contained award.
The modules currently available at Level 4: