The Level 4 Certificate in Professional Digital Marketing has been developed following extensive employer-led research across a range of sectors and size of organisation; qualification providers; academics and students.
The CIM Level 4 Certificate in Professional Digital Marketing is designed to offer progression from all CIM Level 3 qualifications and also links with the Level 4 Certificate in Professional Marketing.
Successful completion of the CIM Level 4 Certificate in Professional Digital Marketing will equip the student with the knowledge, skills and understanding to support decision making within a digital context at an operational level and carry out an essential and successful professional marketing role within the workplace.
To achieve the CIM Level 4 Certificate in Professional Digital Marketing, a pass in both mandatory modules plus one elective module is required. Currently there is one elective module available, however, the intention is to continue to add more elective modules in response to changing marketplace needs, as required.
The qualification has been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer. Each module can be achieved as a distinct, self-contained award.
The modules currently available at Level 4:
Assessment by exam
Assessment by assignment
Digital Marketing Techniques
Assessment by portfolio/ assignment
Who is it for?
The CIM Level 4 Certificate in Professional Digital Marketing is aimed at the aspiring professional digital marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing.
Typical job titles may include the following: digital marketing executive, digital and social media executive, content marketing executive and display advertising executive.
One or more of the following is required to gain entry onto this qualification:
- CIM Level 3 Introductory Certificate in Marketing qualification or CIM Level 3 Foundation Certificate in Marketing or CIM Level 3 Foundation Certificate in Professional Marketing or CIM Level 3 Foundation Certificate in Professional Digital Marketing
- any relevant Level 3 qualification
- any UK Degree or International equivalent
- International Baccalaureate (equivalent to NQF Level 3 and above)
- professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.