Business and Technology Education Council (BTEC)

74% of employers want new hires with practical knowledge and skills combined
90% of PEARSONS BTEC students get employed full-time after graduating
Pearsons BTEC Level 3 qualification in Marketing and Advertising is a world class career ready specialist work related qualification suitable for high school and university leavers who want to pursue a career in Marketing and Advertising. 
The qualification combines academic knowledge and practical application, which allows learners to progress to either go straight into employment or higher education.

Where Can These Qualifications Take You?

Straight into the world of work
Employers are looking for confident, work-ready candidates who have the practical knowledge, experience, and skills. Pearson works closely with employers, professional bodies, and Higher Education experts to develop Pearsons BTEC qualifications. 
A Pearsons BTEC course will help you build the employability skills and confidence they’ll need to thrive throughout their careers.
To university
Institutions, both local and international, recognize the value of a Pearsons BTEC qualification and allow students to join with this qualification. 

Who is BTEC International Level 3 Qualifications in Marketing and Advertising for?

Anyone who has decided they want to pursue a career in Marketing and Advertising. They can be straight out of high school or out of university where exemptions will apply. 

Entry Requirements and Admission

KCSE minimum grade C- or equivalent

What Do These Qualifications Cover?

The qualifications offer a suite of marketing and advertising qualifications that focus on different progression routes.
It consists of mandatory and optional modules, allowing learners to choose the ones best suited to their aspirations.
  • Marketing Principles
  • Investigating Customer Communications
  • Investigating Digital Marketing
  • Developing a Digital Marketing Campaign
  • Branding Products and Services
  • Generating Customer Loyalty
  • Corporate Social Responsibility
  • Marketing an Event
  • Customer Immersive Experiences
  • Activating a Brand
  • Influencer Marketing
  • Market Research
  • Digital Analytics
  • International Business
  • Pearson BTEC International Level 3 Certificate in Marketing
  • Pearson BTEC International Level 3 Subsidiary Diploma in Marketing
  • Pearson BTEC International Level 3 Foundation Diploma in Marketing
  • Pearson BTEC International Level 3 Diploma in Marketing
  • Pearson BTEC International Level 3 Extended Diploma in Marketing
Do you want to discuss careers in Marketing and Advertising or register for the program? Please leave your contact details below.
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