Account Manager

Account Manager

1.0 Job Identification
1.1 Job title: Account Manager
1.2 Category and grade: N/A
1.3 Division/ Department: Client Service
1.4 Location: Arboretum Drive
1.5 Job title of immediate supervisor: General Manager, Account Director Associate
1.6 Job titles of people directly supervised: Account Executives, Interns
2.0 Job Summary (overall purpose of the job)
You are responsible for overseeing & managing Client’s marketing and advertising campaigns on a day-to-day basis, ensuring that they run smoothly and achieve their potential.
3.0 Description of Duties (detailed description of the main tasks performed by the job holder)
  • Responsible for maintaining and supporting an efficient working environment for the accounts you are assigned.
  • Accountable in helping the AE/ Interns manage day to day projects and supervising all operational aspects of campaigns.
  • Works in collaboration with the ADA to formulate integrated communication strategies for Clients.
  • Leads discussions on the products, services and advertising requirements of each Client.
  • Keeps in regular contact with Clients – responding to queries raised and giving them feedback requested for regularly.
  • Has a thorough understanding of individual Client requirements, their key staff and business practices.
  • Promotes a spirit and ethos of partnership and trust between Agency and Client with a constant focus.
  • Writes accurate, inspiring briefs that are well thought through, researched and single-minded and that capture Client’s objectives.
  • Keeps abreast of current industry trends, through on-line research and market visits with key learnings/ observations captured and shared through bi-monthly competitor reviews.
  • Gives projects direction and maintains a clear strategy to achieve the very best outcome for Clients.
  • Regularly pitches fresh and innovative ideas to Clients to help them build their brands and grow Agency business.
  • Records accurate Contact Reports and ensures that they are circulated within 24 hours.
  • Co-ordinates work between Agency and Client within deadlines and specifications set using Gantt charts/ time plans to track progress on big projects.
  • Keeps in regular contact with Clients through weekly/ bi-weekly meetings and occasionally entertains them to build and strengthen customer intimacy.
  • Maintains constructive relationships with all internal partners and preserves a high motivation level within the group.
  • Functions as a part of a co-operative approach to getting work done and contributes in group discussions and creative reviews.
4.0 Job Dimensions (detailed description of the minimum knowledge and skill needed for the job)
4.1 Education, including specialised training

  • Bachelor’s Degree (Marketing)
  • Diploma in Marketing
  • Certificate in Marketing

4.2 Experience

  • At least 3years experience in a similar field

4.3 Other attributes

  • Computer Literate
  • Conversant with Power Point, Microsoft Excel
  • Knowledge on agency processes is a plus

4.4 Performance Standards

  • Ability to lead
  • Excellent written & oral communication skills
  • Keen attention to detail
  • Persuasive and confident approach to creative projects
  • Must be a team player
  • Can perform multiple tasks
  • Must be professional & organised
  • Willing to note relevant trends and develop ideas

4.5 Personality

  • Confident, pleasant, outgoing, patient, detail conscious, enthusiastic & enquiring,responsible, organised
5.0 Work Conditions
5.1 Physical work surrounding

  • Should be easily adaptable to office location and surrounding environment

5.2 Mental application: The complexity, variety and difficulty of the work and the amount of discretion and independent judgement required

  • Can perform multiple tasks
  • Attention to detail is vital
  • Good interpersonal skills
  • Strong problem-solving ability
  • It can be demanding, so real motivation is required to thrive
  • Working hours will be standard office times; however, deadlines may stretch this further
6.0 Accountability and Responsibility
6.1 Supervision
The nature of supervision the jobholder receives, how independent he/she works and how closely his/her work is supervised

  • Works under direct supervision of the Account Director Associate
  • Able to manage accounts with minimal supervision
  • Able to work in a team

6.2 Accountability
Extent to which the jobholder is expected to make and take decisions and what level of accountability has he/she for these decision

  • Refers General Manager or Managing Director on major Client issues
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