It’s a tough world and in order to succeed every one of us has to strive to be the most outstanding. If it’s playing a musical instrument for example, you’d put in several hours plus the copious pain that your lungs, fingers, arms, etc. will endure prior to mastery. We’re all pushing ourselves one way or another so it comes as no surprise that every now and then we’d like a little spoiling. The marketer who understands Sigmund Freud’s Psychoanalysis Theory will realize that the best way to practically apply this theory is in the development of products that allow consumers to spoil themselves but not so much as to dent their efforts to improve. I think of products like small bars of chocolate, alcohol sold in small packs, etc. Whatever products allow consumers to spoil themselves a little as they strive to reach their goals of weight loss, sobriety, savings, and all other disciplines will be successful. What’s your take?
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This article has been written by Marion Wakahe on Behalf of the International School of Advertising