Shopper Marketing

Shopper Marketing

Driving future success for your organization requires a deep understanding of shoppers and the new thinking about how to engage them. Shopper Marketing plays a vital role and the potential it offers as a source of growth for all consumer goods and retail organisations has been evidenced by companies who have embraced shopper marketing as the new go-to-market strategy

Retail connections, a marketing firm in this growing field, in conjunction with the International School of Advertising (ISA) examines the most important aspects of shopper marketing as a cross-functional discipline: what it is, what it does, how it's structured and why it's vital for future success. The workshop will give players in the marketing, sales and retail and retail solution fields, an opportunity to learn more about this discipline from the 27th – 28th of September 2016 at the Hotel Royal Orchid Azure from 8.30am – 5.00pm.

Wish to attend event? CLICK HERE. You may also read more about Shopper Marketing Here.

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