Digitizing the Consumer Journey

Digitizing the Consumer Journey

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I had an amazing time at the International School of Advertising (ISA) on the 16th of June, it was the first of a three part series that I am taking the students there through.

The idea behind the class is to have a really interactive session around the innovation and growth that digital marketing can offer a business/entity. The first session was focused around the relationship that a brand has with its consumers and their needs... READ MORE

 

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