GRADUATE PATHWAY TO BUILDING BRANDS

GRADUATE PATHWAY TO BUILDING BRANDS

GRADUATE PATHWAY TO BUILDING BRANDS

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The program consists of the following units

LIFE SKILLS
Emotional Intelligence
Social etiquette
Communication Skills
Critical Thinking
Leadership
Presentation Skills
Team Dynamics
Time and Financial Management

CIM - MARKETING
Assessment by Exam

CIM – INTEGRATED COMMUNICATIONS
Assessment by assignment

CIM – DIGITAL ESSENTIALS
Assessment by portfolio

ISA- MARKETING IN PRACTISE
Assessment by pitch presentation

Overarching learning outcomes

Marketing

By the end of this module students should be able to:

  • Understand the role and function of marketing
  • Understand what influences customer behaviour
  • Identify factors and trends in the marketing environment and how they affect marketing planning
  • Identify options for gathering relevant marketing information
  • Identify options for gathering relevant marketing information
  • Know the elements of the marketing mix
  • Apply and adapt the marketing mix to satisfy customer needs

Digital Essentials

By the end of this module students should be able to:

  • Understand the opportunities and challenges presented through the disruptive digital environment
  • Assess the impact and influence of the dynamic digital environment
  • Know how key digital tools can support and enhance marketing
  • Understand the relevance of digital platforms and channels in context
  • Develop digital activities to support and enhance multichannel marketing
  • Apply the key principles involved in monitoring and measuring digital marketing effectiveness Internal marketing

Integrated Communications

  • Know how to build cross-functional relationships
  • Understand how to harness resources to deliver effective marketing solutions
  • Create effective communications to deliver value to customers
  • Understand product and brand management
  • Understand the components of the marketing communications mix
  • Develop integrated marketing communications

Assessment Methodology

Assessment methods used for all Awards are employer-driven, practitioner-based, relevant and appropriate for business needs. In addition, assessments for all qualifications comply with regulatory requirements, are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner achievement.

Intakes

January and July

Class Structure

Face to Face interactive lectures and group discussions . Support learning material through online access to marketing journals, magazines, reports on Ebsco and the Emerald marketing eJournal on MYCIM.
10 Class session per level

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