The Chartered Institute of Marketing (CIM) has been representing its members and the industry for over 100 years.
The Professional Marketing Standards were developed and released in 2006 by CIM and have recently undergone further review following extensive research with employers and leading academics. The 2014 release of the Professional Marketing Standards clearly show the competencies expected of marketing professionals at each stage of their career and are designed to guide both marketers and their employers to assess a level of proficiency and training needs.
As the world’s largest organisation for professional marketers, CIM has a global reputation as a centre of excellence and its qualifications are recognised worldwide.
CIM LEVEL 3 FOUNDATION CERTIFICATE IN MARKETING
The aim of the CIM Level 3 Foundation Certificate in Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.
The CIM Level 3 Foundation Certificate in Marketing is aimed at those either in a job that already involves marketing or those who wish to find out about marketing with the intention of starting out on a marketing career.
CIM LEVEL 4 CERTIFICATE IN PROFESSIONAL MARKETING
The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.
Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.
CIM LEVEL 6 DIPLOMA IN PROFESSIONAL MARKETING
The aim of the CIM Level 6 Diploma in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.
The CIM Level 6 Diploma in Professional Marketing is aimed at the professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing.
CIM Digital Marketing Pathway
CIM UK has recently introduced the Digital Marketing Pathway which provides professional qualifications for individuals at different levels of the Digital Marketing practice. Starting with ‘Digital Essentials’ for newbies, which progresses to ‘Digital Marketing’ for those with support level experience and ‘Digital strategy’ for those who want to move into a strategic role.
Graduate Pathway to Building Brands
ISA Africa has introduced the Pathway to Building Brands program, specifically targeting college and university graduates who are ready to enter the next phase of their life; The workplace, entrepreneurship or both.
The five month full-time program is a blend of a CIM UK Professional Marketing Certificate qualification, and homegrown units from ISA that give the individual both the technical and life skills needed to successfully face the world.
The program also comes with a Marketing Project at the tail end, where students are attached to an organisation and based on their learnings, are required to offer solutions and ideas; which are evaluated as part of the overall qualification. The outcome is that individuals develop the appropriate personal, emotional, social and cultural disposition to get ahead one hand; and on the other, the content to enable them perform their roles seamlessly and competently.