Digital Marketing Executive

Digital Marketing Executive

Role

The role of a Digital Marketing Executive is to assist in the planning, execution and optimization of online marketing efforts. The ideal candidate will have a passion for all things marketing and technology. One should be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.

Responsibilities

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company , brand awareness, generate sales leads and conversions
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Meet agreed sales targets and other deliverables
  • Provide daily, weekly and monthly reports
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain relevant third party partnerships

Requirements

  • Proven experience as Digital Marketing Executive for at least one year.
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • BSc/BA in marketing or relevant field

Send your applications to enquiries@isaafrica.education/
Submission deadline 24th July 2017.

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